Digital Marketing

Machine Learing

Introduction

Digital roles in marketing are among the fastest growing in the industry, with demand for social media jobs and skills increasing at the highest rate, according to data collected exclusively for Marketing Week.

With the pandemic forcing people to stay at home, consumer behaviour has changed dramatically over the past 12 months. Brands have responded by shifting focus and spend onto digital channels, which has had a massive impact on the jobs market.

Digital marketing has taken over, and there is no question about that. Modern- day consumers have grown extremely dependent on online platforms for different uses.

Digital marketing techniques have much of the same objectives of traditional advertising except that they are structured for online media. Marketing through digital channels offers numerous competitive advantages to advertisers, including measurable ROI. A company can calculate what it spends on a particular marketing method and compare the figures with the leads generated. With the availability of analytics and metrics such as clicks and bounces rates, business owners can gauge performance.

There is the advantage of having several advertising options as well. When marketing for online media, entrepreneurs have a choice of strategies such as social media, content marketing, search optimization, pay-per-click, and email marketing, to mention a few. Organizations can select the most suitable approaches to meet their goals.

What is Digital Marketing?

Basically, digital marketing refers to any online marketing efforts or assets. Email marketing, pay-per-click advertising, social media marketing and even blogging are all great examples of digital marketing—they help introduce people to your company and convince them to buy.

Digital Marketing refers to the marketing of products and services of a company or business through digital channels such as search engines, websites, email, social media, mobile apps, etc. It involves the use of electronic devices and the internet.

Digital marketing mainly comprises Search Engine Optimization (SEO), Social Media Optimization (SMO), and Search Engine Marketing (SEM). We can say that it can be divided into three parts SEO, SMO, and SEM.

Objective of this Training

The objectives of digital marketing may be completely different for different type of businesses. For example, if you are an online apparel brand doing direct sales of your products on your website, the goals of digital marketing for you may be completely different compared to a company which is in the business of selling cars.

The difference is that the customer can decide and make the complete purchase online in the first case. However, in the second case, the online medium only acts as a first contact point where the customer can just see the product or raise an inquiry, but the actual purchase happens offline.

Learning Objectives

By the ending of this Training, you will be able to:

 Analyse the confluence of marketing, operations, and human resources in real-time delivery.

 Demonstrate cognitive knowledge of the skills required in conducting online research and research on online markets, as well as in identifying, assessing and selecting digital market opportunities.

 Explain emerging trends in digital marketing and critically assess the use of digital marketing tools by applying relevant marketing theories and frameworks.

 Investigate and evaluate issues in adapting to globalised markets that are constantly changing and increasingly networked.

 Interpret the traditional marketing mix within the context of a changing and extended range of digital strategies and tactics.

 Comprehend the importance of conversion and working with digital relationship marketing.

 Analyse cross-cultural and ethical issues in globalised digital markets.

Eligibility Required

 BE/BTech. (All Streams)

 BCA, BSc (CS/IT) Degree

 PGDCA, MCA, ME /MTech

On completion of this training, you will be work as -

 Digital Marketing Professional

 SEO Analyst

 Online Marketing Professional

 Social Media Professional

 Search Engine Specialist